🔎 Module A – SEO foundations & content (Days 1–4) · Day 03
Day 3: On-Page SEO – Title, Meta, Headings, Links
⏱ 80 min📶 Beginner🎯 100% self-study
Day 3 / 10
✅ Today you will learn
- Write title tags that rank and get clicks
- Write meta descriptions that sell the click
- Use one H1 and a logical heading outline
- Create short, readable URLs
- Optimise images and internal links
🏢 In the real world
The Tally course page of Sharma Computer Institute has the title “Home” and a vague description. Google shows it as a weak result and nobody clicks. In this lesson you rebuild the page’s on-page signals so both Google and students instantly understand it.
Title tag
- Usually shown as the blue headline in results – the most important on-page element.
- Put the main keyword near the start; add a benefit and the brand at the end.
- Aim for about 50–60 characters so it is not cut off (Google actually measures pixel width).
- Every page needs a unique title. Google may rewrite titles that are vague or stuffed with keywords.
https://sharmacomputers.example › courses › tally
Home
Welcome to our website. We are the best. Contact us for more information about everything we offer to everyone.
Title 4 chars · Description 111 chars · Before: says nothing about the page
https://sharmacomputers.example › courses › tally
Tally Prime Course in Aligarh – 3 Months with GST | Sharma …
Learn TallyPrime with GST, inventory and payroll in Aligarh. Small batches, practical training and certificate. Book a free demo class today.
Title 67 chars – may be cut · Description 141 chars · Too long – the end may be cut
https://sharmacomputers.example › courses › tally
Tally Prime Course in Aligarh with GST | Sharma Computer
Learn TallyPrime with GST, inventory and payroll in Aligarh. Small batches, practical training and certificate. Book a free demo class today.
Title 56 chars · Description 141 chars · After: clear, fits, has keyword and benefit
Meta description
The meta description is not a direct ranking factor, but it often becomes the snippet under your title – a good one raises the click-through rate (CTR). Keep it around 140–155 characters, summarise the page, include the keyword naturally and end with a reason to click.
HTML
<head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Tally Prime Course in Aligarh with GST | Sharma Computer</title> <meta name="description" content="Learn TallyPrime with GST, inventory and payroll in Aligarh. Small batches, practical training and certificate. Book a free demo class today."> <link rel="canonical" href="https://sharmacomputers.example/courses/tally/"> </head>
ℹ️ Meta keywords tag
Google ignores the <meta name="keywords"> tag. You do not need it.
Headings and page outline
Use one H1 that states the topic, then H2s for main sections and H3s inside them – like a table of contents. Headings help readers scan and help Google understand the structure. Never pick a heading level just for its font size; use CSS for styling.
HTML
<h1>Tally Prime Course in Aligarh (with GST)</h1>
<p>Learn TallyPrime from basics to GST returns in 3 months…</p>
<h2>Who is this course for?</h2>
<h2>Syllabus</h2>
<h3>Month 1: Accounting basics and vouchers</h3>
<h3>Month 2: Inventory and GST</h3>
<h3>Month 3: Payroll, TDS and project</h3>
<h2>Fees and batch timings</h2>
<h2>Frequently asked questions</h2>
<img src="/images/tally-lab-aligarh.webp" width="800" height="450"
alt="Students practising TallyPrime GST entries in our Aligarh computer lab">
<a href="/courses/advanced-excel/">Advanced Excel course</a>URLs, images and internal links
| Element | Good | Avoid |
|---|---|---|
| URL | /courses/tally/ | /page.php?id=37&cat=2, /Tally_Course_FINAL_new/ |
| Image file | tally-lab-aligarh.webp | IMG_20260514_1032.jpg |
| Alt text | Describes the image for blind users and Google | Empty, or “tally tally course aligarh best tally” |
| Image size | Compressed WebP, width/height set | 4 MB photo straight from the phone |
| Internal link text | “Advanced Excel course” | “click here” |
💼 Office practice – professional tipInternal links are the cheapest SEO you can do. Every new page should get links from 2–3 related existing pages, and every course page should link to the next logical course. Pages with no internal links (“orphan pages”) are hard for Google to find and rank.
On-page checklist
- 1Unique title, main keyword near the start, about 50–60 characters.
- 2Meta description about 140–155 characters with a reason to click.
- 3One H1; H2/H3 in a logical order.
- 4Short, lowercase, hyphenated URL.
- 5Images compressed, descriptive file names and alt text.
- 62–3 internal links in and out with descriptive anchor text.
- 7Main keyword in the first paragraph – naturally, no stuffing.
Solved examples
Example 1: Fix the title length
| Version | Title | Characters |
|---|---|---|
| Before | Home | 4 |
| Draft | Tally Prime Course in Aligarh – 3 Months with GST | Sharma Computer | 67 |
| Final | Tally Prime Course in Aligarh with GST | Sharma Computer | 56 |
The draft (67 characters) risks being cut, so “– 3 Months” moved into the description, giving a final title of 56 characters with keyword first and brand last.
Practice exercises (unsolved – answer hidden)
Try each exercise yourself first – on paper, in a text editor or on your own site – then open the answer to check.
🏋️ Practice – do it yourself
Task 1: Write a title (≤ 60 characters) and meta description (≤ 155) for the Python course page of Sharma Computer Institute, Aligarh: 2 months, beginners, projects, evening/weekend batches.
Show solution
Example – Title: “Python Course in Aligarh for Beginners | Sharma Computer” (56 characters). Description: “Learn Python from zero in 2 months in Aligarh: basics, projects and interview practice. Weekend and evening batches. Call to book a free demo.” (142 characters). Any version is fine if the keyword comes early, it fits, and gives a reason to click.Task 2: Find 5 mistakes: <title>Python Python Python Course</title>; two <h1> tags; URL /Python_Course_Page2.php?id=9; image alt=""; link text “click here”.
Show solution
1) keyword stuffing in title – write a natural, unique title; 2) use only one H1; 3) URL should be short and readable, e.g. /courses/python/; 4) add descriptive alt text; 5) use descriptive anchor text like “Python course syllabus”.Task 3: Open any page of your choice, press Ctrl+U (view source) and find its <title>, meta description and H1. Are they unique and clear? Write an improved version.
Show solution
Answers vary. Check: title ≤ ~60 characters with keyword early; description ~140–155 characters; exactly one H1 that matches the topic.🏅 Job skills unlocked today
✔ Write titles and meta descriptions✔ Structure headings✔ Create clean URLs✔ Optimise images and internal links
Quick quiz
🧠 Quick Quiz – test yourself
1. How many H1 headings should a normal page have?
One clear H1 for the topic.
2. The meta description mainly affects:
It is not a direct ranking factor.
3. Best anchor text for an internal link:
Describe the target page.
4. Does Google use the meta keywords tag?
It is ignored.
Interview corner
💼 Interview Corner
What makes a good title tag?
Unique, accurately describes the page, main keyword near the start, a benefit, brand at the end, and short enough (about 50–60 characters) not to be truncated.
Why are internal links important?
They help Google discover and understand pages, pass importance between pages, and guide users to related content; orphan pages struggle to rank.
Summary
- Title: unique, keyword first, ~50–60 characters.
- Meta description: ~140–155 characters, drives clicks.
- One H1, logical H2/H3, short URLs.
- Descriptive alt text and internal link anchors.
➡️ Next
Day 4: writing helpful content that ranks – E-E-A-T, structure, FAQs and AI content.
Frequently Asked Questions
Why does Google show a different title than mine?
Google may rewrite titles that are too long, vague, repetitive or stuffed. Write accurate, unique, concise titles that match the H1 to reduce rewrites.
Should every page target a keyword?
Every important page should have one clear main topic. Pages like login or privacy policy do not need keyword targeting.
